Behavior Drives Leadership, Culture, and Profit | No Prep Needed

So who do I have in front of me? Debbie Longo,

which by the way, I just love your name. Debbie,

who are you? We need to know. You have to introduce

yourself because I have no clue who you are.

So I'm an executive behavioral coach and I focus

on helping business owners and small business

owners, managers, executives help to increase

sales and profits. And how I do that is a hundred

different ways. But really to sum it up is I

help the team and the executive change their

behavior. When that happens, there's a lot of

things that can happen. So I feel that what's

the issue is what's happening inside the company,

not the fact that there's a recession. So therefore

my business went bankrupt. When I do that, I'm

focusing on what's outside of me and I'm using

that as a reason or an excuse. Call it what you

want, okay, to justify whatever is going down

in my business. or I didn't make a profit this

year so I had to hire fire a whole bunch of people

and now I'm not gonna make a profit the next

year because I don't have enough people now okay

so you could call it poor managing it doesn't

matter what you call it but the point is that

if I change the person and I change their behavior

and that like I said that happens a hundred different

ways which obviously we're not going to get into

podcast, but the point is that when I do these

things, this will increase sales and profits.

And not only that, it carries to my home. It

carries to my family, to my neighbor, when I'm

driving in the car, when I'm in the store. And

also I've been a life coach for a very long time,

over 25 years. And I've been doing this type

of work, helping all kinds of people. executives

and families. So I'm going to be starting a podcast

life coach for anybody. So we're going to combine

it life coach and business coach. And to me,

that's very important because I'm trying to help

as many people as I can. And it's going to be

a free podcast. Anybody could go on. There's

like a six question survey or whatever. But I

don't want to turn this into a sales thing. But

the point is that I really want to help people.

and i want businesses to succeed and i know any

business can succeed way over what their dreams

are. I love that i can see life coach for humans

if you haven't already created your artwork then

for anybody i like humans better i think it makes

it fun cuz when you said i'm like what you're

not gonna do life coach my dog or my gecko but

i want to say this so debbie i love what you

do because this is so interesting. In October

14th and 15th, I have a two day SWOT Summit.

I'm bringing back the SWOT and I have a new podcast

myself coming out, SWOT and Order. And a lot

of my community is on ChatterSocial. ChatterSocial

is an interactive audio video. platform that

allows us to do something like this or restream

so we're gonna be streaming from stream yard

and chatter social and i'm very excited and there's

just a lot of people are on it and if you like.

If you follow graham cardona or cindy stumble

you got some amazing leaders. that are on this

app and teaching other people. So you would be

amazing. But the reason I'm bringing this up

is going back to the swap strength, weaknesses,

opportunities, and threats. A lot of people don't

even think about that as a threat. Course, it's

a weakness, but you could turn it into an opportunity.

And I love this because I think that when you

are in the situation where things are trickling

down from the top, you don't even realize that

you're in a. Toxics workforce and you're right

and you're now just waking up and getting out

of bed stumble out of bed Pour myself like a

pot of coffee poured over my head because I got

to go to work now where everyone is miserable

and unhappy and I won't even get anything done.

I'm not even gonna say like I could see where

people will need you So I have a committee that

is picking the speakers, but I definitely would

like to add you And if you're interested please

go on chatter social chatter social let me put

it into the thing because chatter social. Has

a very much feels like an instagram by the way

i'm not i don't get paid or anything like that

i just love helping people too and i know that

when you're on an app like chatter social just

to change your life it changed my life like amazing

i am actually now just to brag for a second we

just launched on tuesday yesterday. our True

Crime Debate the News True Crime edition, because

I am a co -host. We do true crime. We have 40

episodes. We've already done since March. We

recorded two and we record them live. So there's

an audience. So you could do your podcast interview,

but you could record it live on chat social where

people can. It's not like a tick tock. It's a

little different. People can ask you the question.

So because this is huge, I also can see you.

doing a hundred like you use that number a hundred

ways and maybe you should do a hundred days of

because and just teach one point a day wouldn't

that be awesome so i love what you do so we're

going to share your website first of all 25 years

you are a life coach you know what's crazy debbie

is that i wish That i knew about life coaching

when twenty five years ago i would have been

sixty two three so do the math so in my late

thirties and forties i needed a life coach i

didn't even know the term so for those of you

that are in the younger generation and you got

access to life coaches my gosh and look at that

because now you're getting and i love when you

said that in the car the store cuz i think a

lot of people be like what does she mean no carry

yourself carry the behavior that you wanna see

in others is that what you're saying. It'll automatically

happen. It's not something that you have to,

you have to try it in the beginning to do the

coaching and what I teach and everything. The

plan, the outline, but once we do that, it'll

automatically happen because what I do at work

carries to my home. No matter what it is, negative

or positive, people don't even realize that,

but eventually that's what happens. And if you

are having troubles at work, right, you're going

to just bring home the frustrations. And so how

was your day? And then it's going to be bad.

You're going to kind of like throw up on that

person, all the negative things. And then that

leads to a negative evening, which is going to

lead to a negative morning the next morning.

So I love this. I love websites like this that

are very clear. So book a strategy call right

there. Cannot miss it. You guys and book this.

Is it a is it 30 minutes? Oh, the strategy call?

Yeah. Oh, yeah. It's probably around 30 minutes.

Yeah, maximum. People do strategy calls for like

10 minutes. I'm like, no, it's I need to know

a little bit of information. So it could be between

15 and 30 minutes. It depends on the person,

the situation. you know how i'm gonna get the

information because i need to know a certain

amount in order for me to make an outline a plan

a general one and then that way we could talk

about exactly how we're going to do it the sessions

different things because i do group i do a lot

of stuff i can do one on one so that's all included

i have packages there the packages are just general

because it really is tailor -made to the Company

to the client whatever because it could be a

million different situations. I'm not selling

a pair of sneakers Only a hair right where you

like the sneakers and you go online and you like

the brand then you buy it That's not what this

is. So it's a lot more detailed than that So

that's why there's a lot of information on that

website There might be too much TMI, but I've

been working on that website for a while. So

It's really the call and for me to talk to somebody

would really be the best way to do it. What's

funny there's all funnels funnels packages packages

links links you have a lot of links to link you

back to the about i don't know how i feel about

all of that because i just like. First of all,

I love that what you just said about like we

have to tailor packages to people. You can't

just and you don't like I wouldn't necessarily

want to work with someone who's just got the

solid package and nowhere does it say that I

can tailor it because maybe there's a couple

pieces. I don't know. Maybe maybe you're offering

something and I'm like, I don't really need marketing

and branding. It's in my blood. So what else?

You know what I mean? Like there's no the menus

get confusing. So I love what you said. Just

like let's meet and figure out what you need.

Not what I can. Yeah, sell to you. So I love

that. Awesome. I just love everything about this.

Yeah. So the thing is most people are specific

on one thing where they sell a product like websites

or market. But I don't do that because I have

so much experience in all different things, people,

situations. So I could make anything, anything.

And everybody has a personality, a behavior,

like you said, a human. I could say human. That's

a great suggestion because I mean, dogs really,

I mean, they have their own personality, but

it's not that big of a deal. I see it all the

time. Really, employees that are networking wrong

because they only have one goal and that's to

bring back leads to their sales manager that

is saying to them, go to that chamber meeting

and bring me as many leads as you can. And now

they're there. And instead of making and building

relationships, they're like, can I have your

business card? and they're like walking away

and they're like literally and especially if

they're young and not like have the wisdom. So

how would you address that when you and I'm sure

can you share like where you've seen that in

action where the manager manager the leader is

just making up making it very difficult for the

salesperson to have to create relationships time

rush rush rush. You met them on Monday. Do you

have the order yet? Like that kind of thing.

Well, the thing is, I noticed that when I go

into a store And that's a very common thing but

if you're talking about. Somebody coming to me

or asking for help or whatever that would have

to be part of what hour. solution would be and

what our end result would be. So if they have

a problem, I just say the opposite. So if they

say I have negativity that I want to get rid

of, I say we're going to turn that into positive.

So they say if I'm controlling my employees,

like you were talking about, if they're rushing

a lot, then I would say we're not going to we're

going to focus on not controlling. and appreciating

the employees more, which there's a hundred ways

to do this. And we're not going to rush. We're

going to be calm. We could do breathing. Did

you ever do a breathing meditation or just breathing?

I teach that you could do it right in the middle

of work. You take deep breaths. You breathe in

through your solar plexus, which is your gut.

And then you breathe out through. So you go.

long breath. And then you could do that three

times. You could do it while you're working,

anytime. Like you could like run in the back.

And so as soon as I get stressed out, if I do

that. What that does is that changes the level

of my energy at that time because if i'm stuck

in that right whether it's controlling or going

faster whatever that's good i can't get out of

that because i'm doing the same thing over and

over it's like a big circle so i need something

to get get out of that mindset to get out of

that level of energy. Show the breathing is it

easy cuz you can do that anytime but i mean there's

more to it than that but we want right there

is totally want to get rid of it you have to

remember to breathe. Like it's so funny i hear

you say that my daughter was just saying that

to me like mom you need to learn to breathe and

i like that i have to remember and then as you

were talking it hit me like giving like a band

like i can see you doing something that people

would have to remind them. To breathe like on

the computer sticker breathe or a little frame

that says don't forget to breathe cuz i could

see. that that's probably if you if you did a

little focus group, what's that? I mean, it's

the easiest and simplest and freest thing to

do. And yet in the midst of being so upset, you

got to remember, wait, I just got to take a second

to breathe. Excuse me. So I love that. So I think

you're teaching that and training yourself so

it becomes more natural is huge and simple. But

give us a story of want to hear the most toxic.

culture that you've ever witness in real life

that's not a lifetime movie network that's real

real the manager and the executives whoever they

are. The owners of the company that the highest

up you can possibly go are completely controlling

the employees one hundred percent and the employees

are so unhappy that day wake up in the morning

and they literally dread to go to work. Like

they're gonna go there and meet like the devil.

They hate it. He's controlling them because he's

telling them when they can. He's not following

the job duties at all. He's not following the

contract that they that they signed when they

first started working there. He's controlling

when they come to work, when they leave, when

they eat lunch. So he's changing it every single

day. So it's not like. You go to lunch at 12

o 'clock. Some days it's 12. Some days it's one.

So they get into work and they don't they have

no idea what's going to happen that day. That's

just the one thing. There's a lot of things still

is controlling what people say and when they

say it. So some of the business was like a phone

business, like a kind of like a call center kind

of thing. So then they wouldn't necessarily follow

the script. It's difficult for them to really

learn anything. So when you do something like

that What happens is well the big thing is that

you're burning out the employees and the employees

Dread to go to work because they have no system.

There's nothing that's regimented and the the

manager or the business owner just goes on a

whim and says Today we're gonna do this today

you gonna go to lunch here and the is constantly

changing it as the days go on and then what happens

people are popping and they're just quitting

they get burned out they have to go to work.

Because they need a paycheck and they have bills

they have mortgages to pay you know what i mean

they have to buy food so they can't now they

can't quit until they find another job. Can't

go without a paycheck for weeks and weeks and

weeks so they suffer through this but now the

company is losing a lot of money not only because

people are quitting. First of all they're losing

money because this guy is so controlling that

he's changing everything every five seconds that's

the first thing the second thing is that when

people quit a lot of people. Especially within

a short period of time the company's gonna lose

money because they don't have enough employees

to run their business doesn't matter what kind

of business it is and then they have to hire

new people and then they're spending more money

on training and that's a waste of money because

in two months the person's gonna leave again

and then they have to hire more people and then

they gonna spend more money on training. And

that's a cycle but the manager needs to know

how to get rid of that and like what you said

when you brush your teeth in the morning. Do

you think about it i just wake up and i brush

my teeth i don't think about it that's how this

has to be it's an unconscious thing. Where i'm

so used to it i do it automatically whether it's

the breathing or whatever and that. can happen.

It sounds like it's a lot, you know what I mean,

especially if somebody's really that far away

from this. But that's not true. It can happen

because I know how to teach that person. And

a lot of times it doesn't take that long. So

if you're listening, you're like, no way nobody's

that controlling at work. First of all, I just

want to address one of the things. Oftentimes,

these are companies that pay very well. They

pay very well because they believe that I'm paying

you well enough that you need to take my call

at 10 p .m. You need to follow what I say. Why

are you caring about a schedule? I'm paying you

well. It's like at the end of the day, this is

what I believe. And I have 35 years in the business

and growing up in a family business. I really,

from what I've witnessed, that is really clearly

because that's where you get caught. If you're

not paid very well, then there's really nothing

you say. Other do it for a couple weeks. You

sell your family. I've got indeed and I've got

LinkedIn. You know what I mean? I've got a career

coach helping me. I'm going to get out of here,

but when you're paid really well, then it's different.

Honey, I know it's driving me crazy. I know I'm

coming home miserable every day, but look at

I'm able to support the house. We're able to

take our vacation. I gotta just let him be who

he is. And because one of the hardest things

that I would imagine when you're sitting down,

you're telling someone your personality sucks

and you need to develop this personality. And

I know you're not saying it that way, obviously,

but in essence, it's like, you got to do a reality

check. You can't be narcissistic or you can't

be controlling or now you got to find out why

they're controlling it. And so, wow. But I love

that that falls into the whole SWAT too. And

the owners usually are not as involved either.

So the owners are could be the owner obviously

but sometimes the owner when you have a missing

owner like right then that leader can get a little

bit more aggressive the manager and like what

they feel am i talking out of my mouth or my

butt and i have no idea or do you agree with

what i'm saying i agree one hundred percent and

another thing he did was he said to his employees

oh. You could forward the number of the company

number to your cell phone like while you're working

and stuff but the problem with that is they never

on forwarded the number so people were calling

at night and they were calling on the weekends

and they would answer the phone for their business.

for the company and they would never get paid

for that and then they forwarded their email

to their personal email the company's email and

then they were answering emails like on the weekend

like they were doctor i was like crazy the other

than knowing jerry's not night. So managers just

lost you got to go in and you in essence have

to be a doctor You got to teach them right how

to change their behavior because how it can affect

and that's really a trigger as we said It's not

just offending the employee. It's everyone that

that ploy so you're right the store in the car

I mean the stress that you're under Wow This

is so fascinating because it's like we all kind

of know it but we don't think about it and how

so What do you recommend for employee? that's

like oh my god i really or your family member

you're like oh my god this is like. Like do they

just reach out to you and say can they get the

strategic like i think i could talk my employer

or my direct manager is fantastic but all the

other ones are bringing everyone down. How do

you get a crime you for help did you ever hear

of everybody must hit bottom so what happens

is like to me i don't want this to happen to

anybody. But the perfect scenario is my whole

entire company is completely out of control and

i don't know what to do and i already filed bankruptcy

one time and now i'm getting ready to go out

of business and if i do that i will not have

money to feed my family and i will have no company.

and i will have no job so if you wait to get

to that point i don't want anybody to get to

that point but if somebody is there then they're

gonna be extremely willing to do anything because

they'll tell me well. I'll do anything just tell

me what to do and i'll do it if the company is

doing good there are the problems like i said

the employee turnover but if the company realizes

what that there is. friction or people controlling

people or negativity or fear or different things.

If the company realizes this way before there's

bankruptcy or they're spending extra money on

training or they're losing a lot of money, then

that's a good thing because then they will seek

out the help and then they will try to say to

themselves, I'm going to do this. I don't want

to do it. And the other thing too, is I'm gonna

tell some you guys something that a lot of people

don't know take big companies very big companies

i'm not gonna say the company's names tech companies

the biggest tech companies in the world think

of one is not that difficult. The reason why

these tech companies do so well is because they

have coaches they have mentors they have coaches

that coach the whole entire business the managers

the supervisors the employees everybody down

to the janitor all the way down to the person

that sweeps the floor that's the reason why.

They're this successful and they have lectures

a coach will go into this company and they will

do a lecture one lecture they charge a hundred

thousand dollars these coaches for one lecture

and this is the reality so these companies did

not not doing this well because they're lucky.

They have the greatest product that's not the

reason why it's because they constantly pump

this positive energy this positive attitude into

the employees and the supervisors and the managers

every single day. And whether that person's negative

or not i can control what that person does when

they leave the office. I'm hoping they'll carry

that over. I'm saying it's automatic, which nine

times out of 10 it is. And I just know that from

experience, but that's not every single person

on earth. Some people that doesn't happen to,

which is rare, but now what's going to happen

is that they're going to go to work and they're

going to be negative because their family is

negative. Let's say they wake up in the morning

and their kids are fighting. They're throwing.

Before school, they're throwing stuff at them

at each other when they are like really, really

super like unbelievable. And then, so she goes

into work, the, the employee, whether it's a

he or she goes into work with this negativity.

So now they have to change. You know what I mean?

They have to do this every single day. That's

not easy. That's why I teach it where they're

going to work on it and they're going to. Do

it all day long where it becomes automatic like

it's brushing your teeth. Not all coaches do

it this way. I do something completely different

than the way other coaches work and I do it this

way and I have this type of specific experience

for this and this is the most 100 % effective

way because listen, I love everybody and I think

everybody's fantastic. But if I teach you something,

I never want to hear from you again because if

I am You're constantly coming back to me. I'm

not like a therapist where you need to come back

to me in order for me to make money I don't want

to say anything bad about therapists But in my

experience a lot of them did that because I'm

gonna put food on their table but if the idea

is for them for me to teach them and they practice

it in their life and then they don't come back

to me what happens then that enables me to get

more clients you know why because i'm producing

this type of energy into the atmosphere into

the universe where i truly am doing something

that i want people to help. That that's gonna

be a positive thing where people are gonna help

each other and i'm not doing it for my own selfish

and i'm not doing it so i can make money and

i can make a paycheck that's not i need money.

I have bills just like everybody else does. But

that's not why I'm doing it. And when I produce

that type of energy and I give money away, I

give to charities, all these unselfish acts,

I give my employees bonuses, there's a million

things that I could think of. When I do these

things, not putting myself first, I'm putting

myself either second or third. And I'm putting

my employees and my family first and then that

I will get. That will give me more business that

will give me the clients and they'll all be positive.

But here's the problem with that is that I have

to learn how to change myself in order for me

to do that. I can't be a negative person where

my, my company is like going to go bankrupt tomorrow.

And then all of a sudden I wake up one morning

and I'm like, I'm not going to be selfish anymore.

I'm going to give a bonus. You know what I mean?

That's not how it works. I wanna be able to do

this all the time where this is now gonna become

the way i practice my business and in order for

me to do that that my whole entire behavior every

single thing i do has to change and that's why

somebody who really has a bottom. Their business

is gonna go down tomorrow those are the best

people to work with not saying that anybody is

easy to work with. You know, as long as they

want it, but those are going to be the most willing,

you know, and that's just from my experience,

you know, but anybody's really willing. I love

it. So so you guys, we heard exactly who Debbie's

avatar is. So we know how to recommend her. If

you are an employee in the situation of toxic,

you can reach out to Debbie for life coaching,

which will really help you to determine if you

should stay or go, I think, really, and what's

going to make you more fulfilled and successful.

So. Time to say goodbye have a great rest of

the day debbie i love that you're brave and you're

bold and you're beautiful and you're right next

to me. Amazing is there anything else you want

to add before i end the stream now they can get

in touch with me on life and bloom you had the

website and everything up there it's life in

bloom and why dot net that's where all my information

is gonna be. Perfect i love it thank you.