Unlocking Success with Speaking Gigs: Interview with Leisa Reid

Welcome to the Six Figure Shift Show, where real

business owners share their journeys to scaling

smarter, earning more, and shifting into their

next level of success. I'm your host, Debbie

Longo, executive behavioral coach. And on this

show, we explore what it really takes to make

the shift through mindset, strategy, and behavior.

Tune in for real stories, real shifts, and real

results. On today's episode, we're joined by

Lisa Reed, founder of Get Speaking Gig. She's

a mentor and entrepreneur who wants to grow her

business. using public speaking as a strategic

marketing tool. After building her own six -figure

business, she helps others create customized,

sustainable systems to stay booked as speakers.

We'll talk about the moment she pivoted into

this niche, the power of having a talk ready

to rock, and a number one secret to consistent

speaking referrals. If you've ever thought about

using a microphone, grow your message and your

income. You won't want to miss this. Good evening,

Lisa. Welcome to the show. Hi, Debbie. Thanks

for having me. Is there anything you would like

to add to that intro? I don't think so. I have

a few questions here. There's four sections and

two questions for each section. The first section

is foundation and purpose. What made you realize

that public speaking could be more than a platform?

It could be a business. I started a network for

speakers, which is now called the International

Speaker Network, because I was running into other

entrepreneurs who were using speaking to grow

their business. I was doing that as well. I just

was doing it for another company. And what I

wasn't expecting was the members of the group

I created were asking me for help for speaking.

But I realized after the 77th person asked me

for help, I thought there's something here. Clearly,

there's something I'm doing. that other people

don't know how to do or are struggling with it.

That's when I finally decided to start my company,

Get Speaking Gigs Now. I had a lot of experience

being an entrepreneur and business owner and

things like that, but this was the one that finally

felt aligned with all the gifts that I was bringing

to the table. I think all the other entrepreneurial

attempts helped me be ready for this one. Next

question. You started getting speaking gigs now

after people kept asking for help. What finally

pushed you to turn that into a full? I was on

the phone with one of the members of our network.

And he's to me, people would recommend you should

have a speaking coaching business. You should

do this. So when he finally asked me and I said,

I don't have one, we finished our conversation

that. moment after our call was come to Jesus

moment. I went home that night. I Google searched

the name of the company and I wanted get speaking

gigs .com, but it was taken. So I said, I'll

take get speaking gigs now. Instead within a

week, I had a webinar on my website. I had a

website, complete workable. And I went to my

first networking of, I stood up for maybe 30

seconds and said what I did. There was a gentleman

running after me in the parking lot, not in a

scary way, in a good way. And he said, I need

your help. How much do you charge? And I didn't

even have a business. business card at that point.

So it was pretty instant feedback that what I

was helping people with was needed. There's this

statistic and it's five billion people listen

to podcasts. And that's one of the reasons why

I'm doing podcasts. I have all different people

on from different industries. It's very similar

to how my business started because I'm a life

coach. And then I have a division of executive

behavioral coach, which is the same company I

went in. to that for a few different reasons.

And it was something that I was told to do. And

I wasn't sure at the time, but I put it together.

And after that, it made sense. So the next question

is growth and milestone. Hitting six figures

is a huge milestone. What do you believe made

the biggest difference in getting there? I was

balancing, still working for that company that

I was speaking on their behalf and starting my

own business. And I don't think there's anything

wrong with that. It allowed me to build at a

slow pace without stress of having to replace

an income right away. It also allowed me to try

a bunch of different things and grow it and figure

out what my... was going to be and what my offers

were going to be. But there was a point where

I started to turn business away or notice there

was no longer room for both. Luckily. The company

I worked with had a really open relationship

and they were going through some changes as well.

So I said, we consciously uncoupled because we

talked through what was going to happen and what

we both needed. And it happened to work out that

we both were ready to part ways in a really supportive

manner. And once I let go of that trapeze, like

when you go from one trapeze to the next, there's

a point where you're not holding onto anything.

You have to actually let go this trapeze to catch

this other one. All of a sudden I was easily

able to replace my income. from that other job

and then grow each year and year until we hit

the six figure mark, which was really exciting.

When we look back on our past behavior, sometimes

we forget what we can rely on. I call myself,

what I know about Lisa is that she booked 83

speaking engagements in her first year when she

didn't even know what she was doing. So probably

she's going to be okay going out on her own after

she's been doing this for several years and built

up a Rolodex and built up all these skills and

invested in herself. And what else do I know

about her? She's really consistent. really determined.

She's friendly. She's great at relationships.

She's got tons of sales training. So there's

all these things. It's easy for us to go down

the self doubt trail. But when you really look

back at yourself and go, what do I know about

how I show up? You're talking about behaviors.

There are certain things that you can start to

count on. And I was able to do that. What's one

mindset shift or action that took your business

from referral based to referral engine? For example,

when I first started, I was speaking on behalf

of another company. So I wasn't speaking about

speaking. And I was relying on direct referrals,

maybe from the organization or just people I

met out networking or people I was meeting out

speaking, but I wasn't really representing my

business. So when I was able to let go and full

time speaking for my own business is when it

all started to grow a lot quicker because then

I was actually speaking about what I wanted to

speak about and representing my company in a

way that I didn't have any reins on myself in

terms of who I was representing. It was like,

this is the I'm in and that really made a huge

difference. I always have a consistent lead flow.

I always am meeting really interesting people,

referral partners. I'm having my calendar full

of appointments of people wanting to work with

me or inquiring about working with me. And that's

been consistent for years. If you like teaching,

it's a way to enjoy what you're doing. We have

to do marketing and sales. You might as well

enjoy it. So if you like teaching, I think speaking

is probably one of the funnest things you can

do to bring in clients. I've done public speaking

many times. We used to do public speaking in

Borders bookstore and lectures and workshops

with my spiritual teacher. And she taught me

all these things and that turned into part of

the career that I had. But now I'm on a different

path and I discovered podcasts because we did

everything in person, but now I can help anybody

anywhere in the world as long as they speak English.

I even have a translator. The idea is the exposure.

that I get just from any type of video conferencing

was unbelievable because all they need an internet

connection. My question is, what is your definition

of a referral? So you say referral based or referral

engine. How do you consider a referral or going

about getting one in your industry? Great question.

I don't know if I would say I have an exact definition

for it, but for me, referrals come. From people

who've either gone through my program or know

me pretty well in terms of professional relationship.

They might have a client who is going to need

what I offer. And so when they're ready, they

can make that introduction. So those are the

most common types of referrals that I would get

in terms of client referrals. For example, let

international speaker network is available for

speakers of all levels. We have an affiliate

program that people can then refer their database,

whether it's one person or send it out to all

the emails. addresses, then they could get commissions

based on people signing up to become members

of the international speaker network. That way

it's not all on me. So that was another way.

And that's, it sounds easy. It's not easy. There's

things behind the scenes. You have to get everything

set up and manage that. But once you have it

in place, then it's in place. And so that was

a goal of mine for a long time. We created that

a couple of years ago. Let's say somebody calls

you and says, can you give me a reference? Can

you give me a name and number of. a past client,

maybe a video of references like you would put

maybe on your website. I have testimonials all

over my website on different programs and pages.

So I don't usually get that question because

usually the website has already spoken for itself.

I did have a gentleman ask me if I was an AI

or was I a real person, even though we had met

on zoom, valid question these days. And I said,

I'm real, I'm a real person. And he was really

skeptical because he had gotten in the past.

And when he finally decided, okay, she's real,

she's legit. It's funny. I use a certain system

where we can talk back and forth really easily

at any time. And he leaves me these messages.

You are blowing my mind. He goes, you have delivered

way beyond what I ever even imagined you could

do. My expectations are well exceeded. And I

just thank him for those very kind words. We

talked about verbal referrals. Would you be willing

to do that for your business? If you said, I

want to talk to one of your your clients, would

you be willing to have them? If that's what you

want and that's what you need, I would confirm

with my client that it's okay to give their information.

And would they be willing to talk to you? I like

to be really confidential with my clients as

well. So I would never share their information

because actually speaker coaches also hire me.

Some well -known industry people hire me. And

so I don't want to tell people that they're my

clients unless it's okay with them. I was just

curious. So strategy and. You say speakers need

a talk ready to rock. Can you break that down

for someone just getting started? A lot of times

people say they want to be a speaker, but then

the very next question they're going to get asked

is, oh, we speak about. And to me, when you have

your talk ready to rock, it means your brilliance

has been born. You're not making some talk that

sounds like everybody else's. It's not generic.

It's something that really comes from your soul,

from your experience, from your perspective.

And it also is going to give a ton of value.

You're going to be in love with it. And it's

going to help feed your business in the sense

of, oh, that call to action to the next step,

which would make sense for people. They can take

that step without sounding salesy. So it's like

all of these things in one. And we break it down

to where there are some main components that

a meeting planner is going to need. If you are

getting booked to speak and they will ask you

for number one, your title. That seems obvious,

but just in case we have to have a title. Number

two, the description of your talk and number

three, what is the audience going to learn or

AKA. the learning points of your talk. These

are not things you want to create the night before

or even the week before. Honestly, these are

things you want to be really clear on. This is

exactly what I'm going to be speaking on. This

is what's going to be really valuable. And you're

not trying to guess it or piece it together or

make it match a title that doesn't really fit

what you're talking about. So when I work with

people on what I call get your talk ready to

rock, it's that it's let's figure out your call

to action, your title, your description, and

your learning points and make it in your style,

your voice. so you're in love with it and you

can move forward easily. If nobody hears your

talk, it's not gonna matter how brilliant it

is. So that's what I call the getting your talk

to rock is to me the base camp of the journey.

A lot of times people think that's all they need.

Oh, I just need to talk and maybe I need a list

of magical unicorn places that I could speak

and it's no, we need to get super clear on what

your talk is, what your offer is and then who

needs to hear it and then how do you get to get

booked on those stages? There's a whole process

to it. What makes your mentorship style different

from other speaker coaches out. I did spend eight

years working for a personal development company,

leading probably 30 different weekend workshops,

helping people uncover their limiting beliefs

and such like that. I grew up with my dad as

a hypnotherapist. I'm no stranger to personal

growth and all different kinds of tools that

we can use to help us be better. What I do find

really helpful for my clients is letting them

borrow my confidence in them. Like, sometimes

I think our light can dim a little bit or we

can start to doubt ourselves. If I'm helping

you with your talk, and it sounds fairly generic

or you're not feeling it, I'm gonna notice and

I'm gonna say, you don't really seem excited

about this talk, but you were excited when you

talked about this other, should we be looking

over there? So I'm not just listening to your

words, I'm listening to your feelings, I'm watching

your non -verbals to see like, where are we at?

We wanna get that goosebumps level, like excitement

about whatever your message is, because I can't

be on stage with you. You're gonna be doing it.

And if you're not excited about it, and I don't

mean excited, like you have to have. jazz hands,

I'm just saying internally, you want to be on

fire about your topic, then it's not really gonna.

work. So I'm really honest with people, but in

a gentle way. And I listened so that their brilliance

can come out. Typically people come to me and

they already know they want to be a speaker.

They just don't know how to get started or what

they should do. How does it work? They need the

lay of the land. Sometimes I have people who

are more advanced speakers. They just don't have

a system. And sometimes I've had people who've

never done it before, but just have a message

that they feel strongly about needs to get out

there to people. So wherever they are, I just

meet them wherever they are and We move forward

from there. So your mindset is that you're able

to develop anybody, no matter what stage they're

at, whether they are at the very bottom or they

just need a little bit of polishing. So your

way of coaching is very advanced. It's very detailed

because you're able to be successful coaching

anybody at any stage in their life or where they

want to be coached. As long as they're willing

and they say to me, I want to be a speaker. I

work largely with entrepreneurs who are using

speaking to grow their business. So if they just

wanted to go speak for the fun of it or for no

reason, just to get in front of a stage, that's

probably not going to be my ideal client. That

would be go to a host masters or something like

that and learn how to give a speech. I mean,

that's not what I'm going to be helping people

with. I'm helping entrepreneurs who I've got,

for example, like a coaching program. I've got

this XYZ coaching program or service that takes

a little bit of relationship. built so that people

can come to me because a lot of times what happens

with coaches and you probably know people like

this where, you know, oh, yay, I've got my coaching

certification, my coaching business, my thing.

And you're like, okay, clients, come on in. I'm

ready to coach you and you're going to run out

of friends eventually. So how do you keep that

going and attract the people who are attracted

to your style, to your humor, to your cadence,

to your speed, whatever that is, because there's

someone for everyone. We don't have to be the

solution for every single person, but we want

to work with the people that we know are really

excited about working with them. That's why I

was asking because there's all different people.

There's all different situations, but some people,

especially coaches or even doctors or attorneys

or whatever, they cater to a specific type of

person, maybe in a sort of their life or whatever.

But in my experience, it depends on the coaches

too, right? So for me to coach just anybody,

it takes a lot of experience. experience and

a lot of knowledge and know how and able to know

what to do in certain situations, different things

like that. And we do a speaker readiness assessment.

So I have an idea of what experience they have,

if they have any, what services they provide,

if they provide any, where are they at in that

stage? And also what are they hoping to get or

what's the holes in the boat? Like, why are you

not, if you're doing all this stuff, how come

you're not there yet? What's going on that you

haven't achieved the result that you want? So

we'll talk about that and not everybody who who

does the assessment is a fit for me. So we'll

figure out like through that process, okay, you

maybe just need to tweak here, tweak there or

a different referral service and I'll refer out

someone if it's gonna be a better fit for them.

Or I'll say, actually, you're in an ideal state.

I can actually see really clearly how we can

position you and take what your brilliance is

into a talk, figure out your ideal audiences

and create a system to where you're getting booked

on a regular basis. So next question is what

makes your mentorship style different from other

speaker What daily habits or systems help you

stay consistent in booking speaking gigs or staying

visible? I think this consistency to me is one

of the most exciting things about being a business

yet. I find it not talked about very often, right?

Like it's the unsexy side of entrepreneurialism,

but to me it is very sexy because consistency

will help you forever. And it is one of my strengths

for those listeners out there who don't know

what that is. Nowadays, it's pretty much a software.

I'm not married to... one of them, but it's to

help you keep track of all your leads, your prospects,

your tasks, things like that. So if you have

a bunch of post -its hanging around, reminding

you of everything, that's not a great system.

So one of the things that I do to stay consistent

is I always check my CRM. If it's a work day,

I will go in and I will look at the tasks that

I have set for that day and I will complete those

tasks and then close shop and come back tomorrow.

That's one thing that I do. So that's always

good to be consistent. And that to me will never

fail because if I have a consistent... I call

it a system because that's how I do it, because

there's consistency in the system, right? So

if you don't use it, it could be the best system

in the whole wide world, and it's not going to

do any good. So you got to find the system that's

going to work for you to be consistent. Exactly.

So the next question is, how do you manage energy

between showing up as a speaker and staying grounded

in your personal life? That's really easy for

me. Most of my working adult life, I was... There

was a point where I was single mom and my commute

was... like 45 minutes and scrambling to get

her from daycare and things like that. I've really

worked very hard in my life. And so now as an

entrepreneur with having my own hours and being

in control of my schedule, to me, I feel more

grounded and more free than I've ever felt in

my professional life. And I block off Mondays

and Fridays so nobody can book on my calendar

unless I decide that I would like to carve out

that time, which leaves me plenty of time to

catch up if need be. or do special projects or

just completely take the whole day off and go

have lunch with a friend. No one can book anything

past five o 'clock. No one can book anything

before 10 o 'clock. So I pretty much work three

days a week from 10 to five. And yes, I do a

little bit outside of that, but if I didn't block

it off, it would just get filled. So I try to

keep that sacred. I have clients in other countries

and I know people in various countries and they

don't work on the weekend. They don't like to

be contacted on the weekends. They just don't

work period on the week. And I'm like, I don't

know. I just think that maybe the United States

is just money hungry. I think it's very easy

to get bought into the hustle culture and struggle,

hustle, work really hard. And there's always

something wanting your attention or telling you

as an entrepreneur, you need to do this or you're

not doing that. So you need to start doing this

and add this and do this. And it can be very

seductive, especially if you're in a vulnerable

spot. You're like, oh my gosh, I was in a mastermind

with somebody earlier today. And she added TikTok

to her long. list of things she was doing, and

she just kept adding activities and wasn't seeing

the needle move. I'm like, let's strip all that

back, get down to what has actually brought you

business, and then now redirect your focus to

that area instead of all these other things that

you think you should be doing. It's the quality

as opposed to the quantity. People influence

other people, whether it's negative or positive.

I might have a friend who's an entrepreneur,

right? And he might be more successful than me.

Maybe he's at Six Figures and I'm not. And I

want to be like him. So I'll ask him what to

do. But we're in different industries. So what

would work for him might not work for me. Maybe

some things will work and some things wouldn't.

And also there's a funny little thing called

peer pressure. So they might say, why don't you

try this? Why don't you try that? If I'm having

a conversation with somebody and I tell them

that I want to be at Six Figures or I like something

they do or whatever, now they're telling me things

to try. Different things like that, right? And

then I might just go do it, just because they

said so. So in a way, they're pressuring me.

They don't mean to do that. That wasn't their

goal, but they are. So if somebody comes to you

like that, how would you handle a situation like

that, just generally? I'm pretty clean and clear

on what I like and what I don't like. and also

open -minded to learn. So there's this balance

of having a growth mindset, but also not getting

seduced by more busy things. And so I have what

I would call like a slippery seduction slope,

right? Where there's an organization that has

an opportunity for me to speak at, but you need

to be a member. This is one I'm currently considering.

I love community. I love speaking and the price

point's really fair. It'd be a good opportunity,

but I decided not to make a decision right away.

I thought, even though it'd be once a month,

is that taking on more than I really am going

to want to do. Attaching myself to another community

because I run my own community and then I have

two other communities that I... participate in

heavily. So that's a decision. It's not that

there's anything wrong with that community and

it would probably give me more business, but

I don't want to make a split decision. I want

to really evaluate my whole life and go, does

this fit in? And I've been talking to a few other

people who are in the community. I'm like, what

do you think? What's your opinion of it? How

do you recommend this for me? So I'm just right

now gathering information and I'm consciously

not deciding until I feel. that it's aligned.

Okay, that was a good one. I agree with that.

And that's one of my specialties also when I

help people, because it has to all make sense.

It has to all fit like all the pieces fit like

a puzzle. And if it doesn't, then something can

go wrong and then you're going to ruin the whole

entire thing. If I'm making a pie, I need to

have all the ingredients. And if I omit an ingredient

or there's one that I forgot, I don't want to

go to the store. because I'm in the middle of

making the pie. And then I just say, oh, I don't

need it. It's no big deal. I'll just put in the

pie like that. What's going to happen to the

pie? So I need to make sure that I have all of

these things. And one of the reasons why I do

these shows and the six -figure shift show, the

one that I'm doing now is just to help people

to see that it doesn't have to be somebody who

wants to get a speaking gig. It doesn't have

to be another coach. If there's a listener that

can identify with anything that we've said, right,

you can pull a sentence out. of this whole podcast.

And if you can identify with that, think about

what is the reason why you're identifying and

where can that take you? Can that take you to

a jumpstart? or a leap, maybe to advance their

career, right, or whatever. Something that's

gonna change their minds, or their mindset, or

just shift it into another way of thinking, just

even first. Something like that really makes

a big difference, right? This is one of the reasons

why I do this. Because the Six Figure Shift Show

is about people who make six figures, but I also

have other people on here, right? I might have

a solo. entrepreneur or like a medium sized company,

all different companies, right? That's why it's

called shift. So that way I can include everybody.

I get the most industries, the most people, the

most ideas, and that way I get the most exposure

as much as I could possibly get, right? And when

I do that, there's more of an opportunity for

somebody to identify in something, right? That's

the thing. And the goal is just to help people.

Right? We're on this and you're talking and this

is all about. Helping people. Maybe somebody

wants to do speaking. Maybe somebody never thought

about something that you said that might've opened

their eyes and said, I never realized this. This

relates to something that I've done. Maybe I

want to try it. And this sounds very interesting,

right? So we're talking, we're explaining. There's

a lot of things here that really makes a lot

of sense. A client right now who has been dreaming

of speaking for her whole life, pretty much since

she was a child and she's in. her seventies and

if I don't do this now, like, when am I going

to finally do it? And she has a full -time job

and she has. coaching certification because the

job she has is not her ideal job. It's a career,

but it's something she wants to do. And so she's

starting and I'm like, that's awesome. You got

to start somewhere and it's never too late. Exactly.

It just depends on if you want to do it and when,

you know, and that's it. Okay. Last two questions

and then we'll have a little closing. What's

the number one secret to getting a steady stream

of referrals? One thing that I figured early

on was hanging around other speakers is a great

way to stay consistently booked. So hence why

I started six months into speaking, which is

this is back in 2013, I started a group for speakers,

a network for speakers now called the International

Speaker Network. So that's like the first layer

is just hang around other people who are playing

the same game as you because guess what? They

have the connections to all the places that they've

spoken. And if you make a relationship with them,

they will probably introduce you to that connection.

Now there's another layer to this that makes

it even more juicy. And that's what I call having

a speaker soulmate. A lot of times in business,

we think of having strategic partners, referral

partners, things like that, networking partners,

we talk about our network. But really, if you

think about the thousands of people that you

have in your network with social media, now we

all have like more than 300, which used to be

the norm. There's only a small percentage of

those people who are actually referring you.

And even out of that percentage, there's a smaller

percentage that are referring you a lot. And

that's what I would call my speaker soulmate.

That person, Speaks at a similar frequency as

someone you know and trust. doesn't mean you

need to know them for a long time, but you develop

a trusting relationship. And they speak to a

similar audience, but they are not speaking about

the same thing as you. That makes it really easy

to refer back and forth. So if you have a few

of those, and I'm just talking a handful, less

than five, you could literally be booked for

speaking for the rest of your career without

ever having to cold call, cold email, or reach

out to cold lists. How do I know? Because I've

been doing that for over 10 years. It still works,

even through the pandemic and after the pandemic.

The referrals, I think. I think are very important

because not only, like you said, they build trust,

one person tells another person. So if somebody's

worked with you and they've gotten good results,

right? Then that's an easy ref - and that's word

of mouth. And that's the best advertisement.

I know people that own businesses that don't

advertise. The whole business is word of mouth.

And they have tons of it. And it's just amazing

to me. And not only that, it's free advertising.

So, like, I ask them, how'd you like my work?

And they say, oh yeah, it was great. You changed

my life and all this stuff. And then I say, if

you want to refer, there's no pressure around

because it's more about helping people for me,

right? So if you have somebody who's struggling

or whatever the situation and you think that

I can help them and you refer them and then they'll

have a few sessions or whatever the agreement

is that we make. then I'll give you a little

finder's fee or a little commission for their

first session or whatever. And that kind of gets

them motivated because with my business, some

people don't always want to come forward. They

want the help and all these different things,

right? Some people do, but a lot of people don't.

So if they know somebody, a friend or a family

member, and they already have that trust built

up with them, then it's a lot easier. And then

giving them a little bit of commission or finder's

fee is a little bit of a motivation just to mention

it. Could be a different business than you have,

might be similar. I do different things. Like

I'll do referral fees for certain people because

we've talked about it and we have similar clients

that might need both services, send a referral

fee. But we also have the affiliate program too,

which is for our other programs. And that's all

automated and set up. So if someone refers and

then somebody buys something, they get an automatic

payment. So that takes me out of the equation,

which is lovely because then it all just works

automatically. Very good. Okay. Last one is if

you could leave our listeners with one key takeaway

about using speaking to shift their business,

what would it be? Wow. I'll just take a piece

of paper right now. Write down, what would you

tell people? What do you wish everybody would

know about your business or what's one of the

problems that you solve all the time for people?

Because guess what? There's more people out there

who have that problem. And they probably would

really like a solution to that problem, but they

just don't know what you do or who you are or

where to find you. And when you are speaking,

you're able to reach many instead of just one.

And all of a sudden it helps to grow your business

faster, easier. And it feels really good because

you're offering valuable solutions to people.

So to me, it's a feel good drug without taking

any drugs. Very nice. I like that. Key takeaway

is good, but what about looking at the whole

picture? And this is not a question for you.

I'm just saying for a listener or maybe a thinking

question, right? About looking at the whole picture.

You could answer too, but about what do I want

to speak about and why? And where is that going

to take me? The whole picture, the wide range

kind of thing. I can even give a really cool

example. Let's say you have a program or service

of a thousand dollars or more. Most coaches at

this point, not that everyone on the call is

a coach, but a lot of people have a service or

product of a thousand dollars plus. But to keep

it math simple, we say, okay, a thousand dollars.

And let's say you speak just even locally or

virtually. It doesn't need to be this big flashy

thousand people stage. It could be a local group.

and you have a talk or some knowledge that's

going to be helpful for them. Let's say you speak

a couple times a month, right? Which virtually

now there's so many groups you can speak virtually

without even leaving your house. Most of my clients

speak a couple times a month. And even if you

just got one client who spent that thousand dollars

at each talk, we're adding $24 ,000 to your revenue,

right? I'm not talking about repeat business

or maybe you charge more than a thousand dollars.

Or maybe you get more than one client, right?

So if you get two clients, now we're at $48 ,000,

but you haven't actually done any extra work

to market and get those sales. So when we think

about it that way, we're like, oh, hey, okay,

now wait a second. You don't need a fancy funnel

or a lot of high tech stuff. This is you showing

up, giving knowledge, teaching people what you

already know in a way that's bite size that they

could take it in. And that can be a game changer.

If your product or service is $5 ,000 or more,

that same 24 talks yields you that six figure

income. So we talk about flipping the switch.

You're like, wait a second, that could be a major

game changer for many people who are just scrambling

and trying to figure out how do I get this six

figure? Literally could just be right under your

nose. It could be. So there's statistics that,

and you could look it up, anybody could look

it up, that if... I, let's say, for example,

I do a speaking gig for 300 people. There's a

statistic that I will, uh, a certain amount of

inquiries, a certain amount of people who are

interested, and that will equal a certain amount

of clients. Just based on the number of people

that are in the room, the size, right? How long

the lecture is, the things I say, different things

like that. So there's all kinds of statistics

out there like that. And the reason for the statistics

is that these are studies. These are already

proven, right? However, they're proven, right?

In all different ways. But this is something

solid, something that I could really go by. Whether

it's going to work for me or not is a different

story, but it's something solid that I could

at least try. I don't get too in the weeds with

all those numbers because what happens is that

In someone's mind, they instantly think, but

I've never done this before and I don't know.

Then you start, not you, but it's really easy

to start doubting ourselves and making it more

complicated than it needs to be. So if we back

it out, and I'll even share a story real quick.

My very first talk that I gave for this company

when I first started speaking over 10 years ago,

I called up a gal who I knew, do you know anyone

who is inviting outside speakers to come speak

in any event? And she's actually, I have an event

that I need a speaker at. I have a small group

of people, business owners. Would you like to,

and my topic fit her group. So we talked about

that and great. She invited me to come in 10

people. That's it. 10 people in this little conference

room. That's it. I didn't have a PowerPoint,

no computer, no microphone, nothing. I had an

easel and I had flyers like with the workshop

and it was $300 and give the talk, give the offer,

pass the piece of paper out. People put the credit

card information on there. I got three clients.

So now we're at $900. Just my very first talk

ever. And then those three women ended up spending

tens of thousands of dollars at that company.

So when I say it doesn't have to be rocket science,

but you need to have a plan and don't get too

worried about how many people, but if you're

in the right room with the right message, with

the right offer, you've done your homework, you

practice. I just don't see how you could fail.

See, the thing is I don't believe in luck. I

think there's a system to it. And if I do it

a certain way. then it will succeed. But the

thing is, I need to know how I do it. I could

go online and look at statistics and all these

different things and get all of this information.

But what am I going to do with this information?

The idea is to get a coach or a mentor or an

advisor. And today, and then I could take all

that information, bring it to somebody and say,

is this something that's going to work for me?

Because I know a lot of people that do. where

they just go on the internet and they just go

crazy with all different terms and what should

I do? And then it just becomes addictive at a

certain point. And we don't want to get stuck

with the information overload. We want to get

really clear. What is it that I'm giving? And

the nice thing with AI is you're a human. So

that's what we have going for us. You're a human

and humans, there's a lot of humans who still

want to connect with humans and that's okay,

right? Like we like humans. And then there's

times we're going to use the AI for that too.

It's all good. There's room for everybody. Your

brilliance, your special sauce, your uniqueness

is something that can translate to other humans

and your care for them, your honesty and your

integrity and your energy. Those are things that

are going to translate to other. The AI can't

take our. personality, our behavior, different

things like, it can't take that. That's why I

think podcasting is very good. I could use AI

for a script, but it doesn't really have anything

to do with AI because we're just having a conversation,

right? I asked you some questions that weren't

on this script. So it just flowed. with the conversation

and things. So would you like to say anything

in closing? Yeah. If people would like more tips

on how to get speaking gigs, they can go to getspeakinggigsnow

.com slash tips. So that's getspeakinggigsnow

.com slash tips. Five top tips to get more speaking

gigs now. Perfect. And then thank you very much.

I'll have the information also on the podcast.

and in a few other places also. The last thing

that I wanted to say was thank you for being

on the show. I really appreciate it. And your

insight was very good. I hope somebody could

get something out of it. If they're interested

in anything in my services and Lisa's services,

the object is just to pick up the phone or write

an email or whatever we do today. Just take that

first step. You're not married to us. It might

not work. So thank you for being on the show.

I appreciate it. Thank you, Debbie. I really

appreciate you too. Thanks.