In this episode of 'The Internal Shift Show,' Transformational Coach Debbie Longo explores how internal decisions shape our life's trajectory. Special guest Jay Setchell shares his inspirational journey from a Midwestern farm to overcoming severe medical challenges, including a traumatic car accident and a broken neck while in the Marine Corps. Jay emphasizes the power of a positive mindset, resilience, and perseverance in achieving success. Through his experiences, he highlights the importance of internal strength, determination, and the role of faith in overcoming life's hurdles. Jay's story serves as a motivational blueprint for turning adversity into triumph.
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Welcome to the Internal Shift Show. I'm Debbie
Longo, Transformational Coach. This show explores
how we think, decide, and respond internally,
influences where we end up over time. Today's
conversation draws on real experience and expertise
to look at how small internal shifts can change
direction, momentum, and outcomes. We have a
special guest today, Jay Satchel. Good afternoon,
Jay. Welcome to the show. Hi, Debbie. How you
doing? Would you like to tell us a little bit
about yourself briefly, what happened in your
past and what positive things allowed you to
come over, come to the other side, to make it
to the other side, to make it where you've accomplished
things that you didn't know that you could and
just about how you grew as time went on. Well,
I was raised on a big working farm in the upper
Midwest. And I think that they say from a birth
to 17 pretty much shapes a lot of your life.
And I was raised with the thought of if there's
a will, there's a way and a lot of responsibility.
I was raised with inch by inch. It's a cinch.
Yard by yard, it's very hard. So I had all those
things growing up. You can be anything or do
anything you want to. It's just up to you to
do it. I can't do it for you. You have to do
it. And so find that purpose and find that meaning
or find that strength and find what direction
you want to go or need to go or make that change.
So I think growing up on the farm was a, it's
just like if you don't get up and feed several
hundred out of cattle, they're going to die.
You can't have that. That's your life. you have
to tend the crops. So there's that sense of urgency
if the weather's changing or if a cattle are
sick or just the responsibility of everything.
But my grandmother, my dad's mom was Pennsylvania
Dutch. So she came with a lot of sayings, if
you will, and a lot of positive attitude. But
my parents were very much option thinkers and
wouldn't let somebody They believed in us, and
I think that's what really gave me a strong background.
And when I got out of high school, I went into
the Marine Corps, and the Marine Corps took what
I had already had a good background, and they
just pounded it into my head further and deeper.
So I've kind of kept that, not kind of, I've
actually kept that positive attitude throughout
my life. It's something that has grown. because
of what I've been through. But when I was in
the Marine Corps, I died my first time, and I
spent a year in the Naval Hospital, and they
got me back. And that changed a lot, some of
what I thought, but it proved something. And
I'm going to go into here shortly. When I got
out of the hospital, they didn't have any PT
or OT or psychiatric, nothing. If you can get
the leg braces on and go, you just go. But when
I got out, I kind of stayed around the house,
so to speak, at my parents for about three or
four months. And then with my leg braces on,
I started getting little jobs. Well, the jobs
just don't work out for me because They didn't
want me to sit and they didn't want me to stand.
And I had to do one or the other because of my
leg braces or my back pain. So I started little
businesses. But I had three going, three that
were doing pretty darn good. But then I got hit
by a drunk driver and he got thrown out of his
pickup and killed. And I rolled multiple times
and then... I got torn up real bad. I bled out
and again was ascending up into the sky and looking
at the people working on me after about 20 minutes
out in the middle of nowhere. That's back in
73. So we didn't have cell phones or any of that.
But I look back at that, and I don't know that
I had a lot of... I didn't bring a lot of my
faith on how I was raised from Sunday school
or church into it. I was more charged forward.
Move forward. You've got this. Don't give up.
Stay strong. Just keep pounding away. So moving
forward, I did. I started a couple of other companies.
I finally got a I eventually reached out and
I got a job corporately with the fifth largest
corporation in America at the time. And six months
later, I jumped to the swimming pool and broke
my neck and drowned. and I broke it in four places.
I was paralyzed from the shoulders down, never
supposed to move. And that was my biggest challenge,
because I say this about the Marine Corps and
being all busted up and really bad, and the car
accident with a drunk driver. I say it like this,
sweat dries, blood clots and broken bones heal.
Suck it up, you know, so I could see my third
degree burns. I could see my broken legs I could
see the traction unit I could see all of this
and I know through time and Time and patience
and and just the way you heal Normally, it's
like a way if you cut your arm It gets a scab
and pretty soon the scab after two weeks turns
into skin and you're back again And that's kind
of what happened. But the broken neck gave me
a whole different vision, because it's something
you can't see. It's like brain cancer. It's like
my PTSD or my TBI I had, or my SCI, my spinal
cord injury. It's something that you have to
really rely on. And that's where I had to reach
back over time and really reassess, what is it
that I've been through that can help me move
forward? A lot of times I say this, it's in my
book, I start the book out with it, that is,
what lies behind us and what lies ahead of us
are small matters compared to what lies within
us. And if you think about that, you take what
you've learned from the past, good or bad, failures
and successes, and use those to move forward.
But it's within you to do that. There's another
thing I use. It's If it is to be, it is up to
me. It just tends to tend to letter words that
are very simple. But I think that addresses for
a lot of people that the fact that it's up to
them to do it, not that they shouldn't reach
out and get some encouragement either from podcasts
or reading or talking to somebody that's been
through that. But I continued on. I was able
to walk. They never they told me I couldn't.
And One of the things that they told me that
they... Well, they had a meeting about five months
after I was in the rehab institute. And one of
them was that they didn't like the fact that
I talked about what happened in the Marine Corps
or what happened after the car accident, because
that was not relevant to what I was going through
with a broken neck. But it is. When you've died
and you've fought for a year, a year to get up
and get going, There's a lot of strength. There's
a lot of determination. There's a lot of resilience,
perseverance, that they didn't realize what I
had been through. So I just used bits and pieces
of that to help me. And from that, I finally
got back to work, and I did. Outstanding. I went
really good. Very, very well. But they retired
me when I was 41. I was only 41. I was retired
my third time already. It was crazy because I
had too many surgeries. My paralysis was getting
worse. But when they did, I didn't want to stop.
So I started more companies and they went very,
very well. But a lot of that, Debbie. You rely,
I did anyhow, I relied on what I did with my
companies and the people I work with and stuff,
is to lead by example. Let them know, hey, here,
I'm a high school graduate. I'm mostly paralyzed
or I'm largely paralyzed. I was a functioning
quadriplegic with marked right side hemiparesis,
which means my right side never really worked
after 31. But if I can do it, what's your problem?
that you can't do it. And what can I do to encourage
you? How can I help you? How can I work with
you? And I think that that's where throughout
my life I've shifted many times. I look back
now at 76 years old and I'm quite involved and
I'm a major partner in a company that we started
three years ago. It's national. We just went
international and We're raising my wife and I
are raising twins that we've had since they were
three weeks old and they're eight and a half
years. I've written a book. I authored a book
that came out here about six weeks ago that's
doing very well. And I doing in talking to people,
which I've done multiple times over the years,
20, 25 years, I find it, it gives you a lot of
reflection. It's things that you're going to
ask me or ask me to tell you about. A lot of
times you don't think about that. And I do have
some people, when they've asked me something,
they've mentioned back, you know what, I've never
really thought about asking myself that question.
It's like, really brings out something, but there's
a, you have a constant change, whether it's in
you from what you've been through or what you're
anticipating to do that I think is, it's all
life changing. So I was, had a very similar situation.
I was in a car accident. And I had a broken neck
and I had to. So I had to learn to walk again
and all these different things. I had my knees
will crush. I had to get to two knee replacements.
So do you feel that? Because I know when that
happened to me and there was other traumatic
experiences that have happened in my life, too.
And I felt that something traumatic had to happen
to me in order for me to move forward, because
It doesn't always work where I say it's time
for me to move forward and everything is going
to work out and I'm in this spot and I shouldn't
be here. So do you feel that when you had that
traumatic experience and other ones maybe that
you've had, did that really allow you to see
things a lot clearer than before you had those
experiences and you knew that you needed to move
forward? do all these different things you've
been explaining after that happens? I don't think
so. I really don't. I approached all of my life
as I could accomplish it, that I felt that I
could move forward. Now, did I run into any roadblocks
or detours? Of course. And whether that was in
the military or whether it was afterwards or
whatever. But if anything ever became clearer,
Internally, it was probably about five months
after I broke my neck when I was 31, and I still
wasn't doing very well. I was progressing a little
bit. I wasn't doing very well yet. And I believe
probably it was the power of prayer. that got
to me. It was the understanding and the true
belief that I could overcome it and only I could
overcome it because it was not just working.
Well, they had a roundtable with all the doctors
and nurses and all that and the PTOT one time.
And they said we're concerned about Mr. Setchel
also because he doesn't just overdo in PT and
occupational therapy. He works and doesn't just
work when he goes back to his room, which he's
not supposed to. He works not only just to the
point of exhaustion, he works past the point
of exhaustion. And because I wouldn't quit. So
if anything changed, I believe that my broken
neck and the fact that I was never supposed to
move and I've been mostly paralyzed or largely
paralyzed for years and years, and it's always
gotten worse. I got away from it, but it's going
back. from brain stem surgeries, so on. And I
think that that probably was more of a defining
moment because I had to reach deeper than I ever
did before. The original part was painful. It
was terrible. It was ripped up. It was burns.
There was femur sticking out and all that kind
of stuff. But at the same time, I know that those
little things will overcome because, like I said,
Sweat dries and blood clots and broken bones
heal. Yeah, so you've had this Attitude and behavior
your whole life pretty much. I could do it a
positive attitude I could do anything that I
want I could accomplish anything that I want
that's good for you because That's just the quality
to me that not a lot of people have Because I
could sit in negativity and say, I'm not going
to accomplish anything. And maybe I didn't my
whole life. Or maybe I did and then I stopped
or something like that. And then I would rather
sit in the negative than sit in the positive.
Different things like that. So this is very good
for us to hear your story and everything that
you're saying and how you accomplish these things.
Because, like I said, you have one step ahead
of a lot of people. But regardless of that, but
regardless of that, you went out and you practice
what you were thinking. You practice what you
believe. And you were solid with it. and what
you believe you make because to me, I make my
own future. We all make our own future. If I
want to do it, I know that I could do it. Maybe
if at some point I don't think I could do it,
then I won't. So to me, like the mind pretty
much controls pretty much everything, which is
another thing that we're talking about here.
So because these things are presented to me a
lot of things. different careers, school, business,
whether I want to take it or not, that's completely
up to me. So to me, we have many different paths
and many different things that we could go on.
And this is what you chose. I don't know if you
had other paths or other opportunities. Maybe
people presented other opportunities to you,
but this is what you chose. And we're talking
here about all these ways that you were one way
in the beginning, even just unexperienced. And
now you've said to yourself, I want to accomplish
these things. And now you've done it. And now
you're experienced. And now you can tell your
story in a positive way. got from one side to
another. And it's just a matter of that. It might
not be positive or negative. It might just be
something that you need to explore. You might
not know exactly what you want to do and how
you want to accomplish it. And you might not
know until you try, dry linearum. That's very,
very true. And a lot of what you're saying is
I've always, like I said earlier, I was raised
with, in my head, my parents saying, You can
do anything you want. You can be anything you
want. You just have to do it. You have to if
it is to be, it is up to me kind of thing. And
I think that a lot of it is I'd like to share.
And about 25 years ago, I like to tell this little
story. If I may, I was asked to speak. I had
one another company I started after they let
me go when I was 41. And it was doing very good.
We were we were doing very well. And an assistant
principal from an alternative high school where
kids go after if they've been bad or they've
been kicked out of school, they have an opportunity
to go back. He asked me if I would speak about
my business because we were doing stuff for the
school district. And there was one hundred seventy
eight thousand kids in the school district. It
was a pretty good size one. And I told him, I'm
not. I mean, how am I going to tell kids about
what we're doing? We're doing graphics and digital
imaging and trade show booths that went around
the world and whatnot. But he asked me the next
year and I said, no, thanks. And he asked me
the next year. Well, I went home and I thought
about it and I said, you know what? I am going
to talk. But what I did, though, Debbie, is I
only talked for about two or three minutes about
the business. Then I talked about what it takes
to get through life. And I pointed out to the
students in the five different classes that I
talked to, I started out with Henry Ford. I started
out with Henry Ford went bankrupt three times
before he became Henry Ford. A lot of people
don't know that. Mr. Hershey with Hershey candy
bars, four times. Walt Disney, who'd probably
turn over in his grave if he saw what was going
on with Disney today, he went bankrupt five times.
And then he and had a nervous breakdown. Okay.
So those people, what if they would have quit?
So that's what I kind of brought to the subject.
I brought to the thing. And then the last class,
something that affected my life to this day.
And this is kind of like something I hadn't experienced.
I wasn't looking for it. It just happened. But
I mentioned in the last class, I said, in the
first class this morning, there was an individual
that they were there. And by the way, I told
all these kids before when I started each class,
I said, you all are winners and you're all winners
because you're here. If you weren't winners,
you'd be out there. And I pointed at the window.
You wouldn't be trying. So anyhow, but I mentioned
in the first class, there was an individual that
didn't take any notes. They didn't have good
eye contact. They didn't pay any attention. Really,
they kind of like it was like. Okay, well, whatever.
And everybody else was pretty well involved.
And in the last class I mentioned, I said, now
in this class, there's an individual that's dressed
professionally. They've paid attention. They've
taken notes. They've had good eye contact. They've
nodded their head. They've been involved. And
what it was was talking about people and how
you can hire people as well. And I said, that
person this morning, I wouldn't hire them for
anything. He couldn't have paid me to work for
me because he'd been a problem. This person I
would hire today. And I pointed out and it was
a young black girl. And here I'm on a walker
and I'm a 52, 53 year old white guy with gray
hair on a walker. And I point out, I said, I
would hire this young lady today. And I, and
I kind of went into it a little bit. Well, the
class that was at the end of the class and one
of the adults that was behind me at another person
about my age, maybe not as old, maybe older,
I don't recall. But then when they walked out,
they shook my hand and they said, I have never
heard anybody talk to students as firmly, as
directly, as hardcore as you have and keep their
attention. Thank you. And it ended up being the
superintendent of schools, 178 ,000 people. Well,
I just, I told them, well, thank you very much.
I appreciate it. And I didn't go there for any
accolades. I just went there to Say what I said.
Well, before I knew it, I see this young lady
walking to me that I pointed out, and tears were
streaming down her face, just pouring. And she
reached out, and she wanted to shake my hand.
And my only hand that works is my left hand.
And when I went to shake it, she said, sir, I
want you to know that you have given me hope
that I've never had. You've pointed out things
I've never thought about, and I want you to know,
you have changed my life. And Debbie, I cried.
I didn't boo -hoo, but tears were just rolling
down my cheeks. And I couldn't talk. I couldn't
even say anything. So sharing what you've been
through helps a lot of other people. So when
you said, I've been fortunate, well, that's been
the eye of the beholder, because I've only been
fortunate because I've made my own fortune, like
you were commenting about. And along with that,
you help share that fortune with other people,
and it gives them some faith and belief. that
they can do it as well. Point out the failures
you've had. I've had failures or near failures,
but you happen to catch it only because of previous
experience. But let them know, hey, life's not
perfect. I mean, look at me, I'm in a power wheelchair.
I can't go do what you can do even with your
knees. And I know I've had my knees replaced,
my left one three times. So it's like, it's people
can always, there's an old saying, If you believe
something to be true, even though it's not true,
it's true. And conversely, if you believe something
not to be true, even though it is true, it's
not. But that's in your head. So life is a self
-fulfilling prophecy. If you want to do something,
find a way to make it work. Find a way to do
it. Ask other people, you know, talk to others.
So you use this information and your past experiences
and different things that you've had to help
people. To me, that sounds like that was basically
your call when you were able to fulfill whatever
your thought pattern was and you knew that this
is basically what you wanted to do. Where are
you today as a result of everything that we just
talked about? from the beginning of this podcast,
obviously. And how do you feel about everything
that we just spoke about and the accomplishments
and everything that you've done? And how did
that come together in your life today? I feel
pretty good about it because of the fact that
I mean, I just had a teacher call me here and
they want me to speak to six classes coming up
at a high school. It's an ROTC unit. And so They
read my book and they said and I don't know how
they found the book, but they found the book
They read the book. They said hey, they realized
how close I was and but I feel good about it
considering everything I've been through and
that's whether physical failures of business
issues that have taken extra time or extra effort
or extra looking. So could I have done some things
better? Yes, I think we all can. But I certainly
could have stopped years and years ago, and I
wouldn't have this. So it's kind of like I'm
on a path that God has given me. It's nothing
that I've chosen. It's a path the Lord chose
for me, and He's kept me here to share this or
to speak with you today. Yeah, that makes sense.
So I really appreciate you being on the show.
Is there anything that you would like to say
in closing about anything that we've just previously
spoke about? If I was going to say much of anything,
I think I would keep in mind the thing that what
I said earlier about the things that are behind
us and the things ahead of us are very small
matters compared to what's in us. And always
remember, it's always too soon to quit. It's
always too soon to quit. You have to persevere.
Keep prayer going, think about it, but persevere.
You can't ever quit. That's it. Yeah. And one
thing I would like to say in closing, too, is
that you are an amazing example of how you moved
forward in your life and all the positive things
that you've done and the fact that you've accomplished,
physically accomplished everything that you thought
that you wanted to. kind of a dream, a goal,
call it what you want. And that is why I have
this show is to show people that this is possible
through speaking, coaching, whatever, whatever
your flavor is, whenever the person desires that
they want to do, regardless of how they get there.
I'm a coach, so obviously I'm going to promote
that. But the bottom line is, regardless of how
they get there, to have people to really accomplish
what they feel that they want to, even if it's
a small thing, even if it's just getting off
the couch and making dinner, if they don't feel
like doing that, even if it's just we're talking
about big things here. But it's just a very small
thing. And this is this is a very, very positive
thing that we've conversation that we've had
here. So thank you very much. As we close, this
conversation is a reminder that progress really
comes from one big decision, but from the internal
choices we repeat. If something from today's
discussion connected with you, take a moment
to notice how those internal choices show up
in your own life. This has been the Internal
Shift Show. Thank you for listening. Thank you,
Jay, for coming onto the show. I appreciate it.
Thank you, Debbie. I appreciate it very much.